Client consultation to understand market segments, needs and expectations. Desk research on competitors in the market. Find a competitive and differentiated brand positioning blueprint. Create a distinctive brand identity that clearly expresses the positioning of the brand accross all touchpoints.
Focused messages to clearly communicate the new brand to the various stakeholders. A framework for the rollout, internalisation and marketing of the brand. Production of printed material and web and new media launch.
Basic training on brand management including the updating of website and upkeep of social media sites.